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Company

Why we built AASEO

We got tired of tools that produced charts instead of changes.

  • Founded 2019
  • 9 offices
  • 310 people
Why we built AASEO

The premise

Search work should end in a shipped change

Most search tooling stops at the insight. Someone still has to decide what matters, write the brief, open the ticket, chase the deploy and prove it worked. That gap is where programmes die — not for lack of data, but for lack of a path from data to a change that actually goes live. AASEO exists to close it.

Most search tooling stops at the insight. Someone still has to decide what matters, write the brief, open the ticket, chase the deploy and prove it worked. That gap is where programmes die — not for lack of data, but for lack of a path from data to a change that actually goes live. AASEO exists to close it.

Where we are

The company today

History

2019

founded

First customer that November

Team

310

people

Across nine offices

Reach

1,400+

customers

From 20-person teams to the Fortune 100

Data

70

markets covered

32 languages

How we work

Four things we hold to

Ship the change, not the chart

Every feature is judged on whether it makes a real change more likely to happen.

Show the working

Any number in the product can be traced to the data behind it. No black boxes.

A strategist on every account

Software alone does not fix an organisational problem. People do, with good tools.

Say what we do not know

Forecasts carry intervals, models carry limitations, and we publish both.

Get started

Come and see whether we mean it

Thirty minutes on your own domain is the fastest way to judge.

  • Live walkthrough of your domain
  • 30 minutes, no slide deck
  • Named strategist included