Data & intelligence

Share of voice

Category ownership measured weekly, weighted by click curve rather than raw position.

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Click-weighted
Per segment
Organic + AI

The problem

What usually goes wrong

The patterns we see most often before teams move onto AASEO.

Average position means nothing

A flat average across thousands of terms hides everything that matters.

No category benchmark

You know your rank but not your share of the market's attention.

AI visibility uncounted

Citation share is invisible in traditional share-of-voice models.

One number for the whole site

No way to see which categories are winning and which are quietly losing.

Movement without context

You dropped, but was it you or did the whole category shift?

Not comparable across teams

Every market calculates it differently, so nothing can be compared.

Outcomes

What changes

Cadence

Weekly

share-of-voice refresh

Per segment and market

Method

Click-weighted

not a flat average

Position value curve applied

Coverage

Organic + AI

in one measure

Both surfaces counted

Scope

competitors tracked per property

Unlimited on enterprise

The approach

How we get there

01
Define the category

The keyword set that constitutes your market, agreed once and held stable.
02
Weight by opportunity

Click curves and volume applied so a first position on a big term counts properly.
03
Track both surfaces

Organic share and AI citation share reported side by side.

FAQ

Common questions

How is share of voice calculated?

Estimated clicks captured against total estimated clicks available for the defined keyword set, weighted by position click curve and search volume. The formula is visible and the click curve is adjustable per property.