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SEO glossary

Every term in the discipline, explained without jargon.

Reference

Terms worth getting right

The practice of making content likely to be cited as a source inside a generated answer.

Your estimated share of available clicks for a defined keyword set, weighted by position and volume.

The number of URLs a search engine will fetch from your site in a given period.

Two or more of your own pages competing for the same intent, splitting signals between them.

Markup telling search engines which language and regional version of a page to serve to whom.

Google's field metrics for loading, interactivity and visual stability.

FAQ

How current is the glossary?

Reviewed quarterly, with new terms added as the discipline changes — AI GEO entries have grown considerably since 2024.

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