By outcome

Connect content & SEO

One brief, one score, one owner — so the content team and the search team stop working past each other.

Request a demo Talk to sales

Shared briefs
Single score
Editorial calendar

The problem

What usually goes wrong

The patterns we see most often before teams move onto AASEO.

Two teams, two plans

Editorial publishes to a calendar; SEO publishes a backlog; the two rarely meet.

Briefs get ignored

Requirements arrive as a spreadsheet nobody opens after the kickoff.

No shared definition of good

Editorial measures engagement, SEO measures rank, and neither trusts the other's number.

Optimisation happens after publish

Search input arrives once the piece is already live and hard to change.

Duplicate commissioning

Two pieces briefed for the same cluster because nobody checked.

Nothing gets refreshed

The calendar only rewards new work, so the back catalogue quietly decays.

Outcomes

What changes

Velocity

78%

less time from brief to publish

Media group content team

Alignment

shared score per page

Editorial and SEO on the same number

Portfolio

40%

of output shifted to refreshes

Where the return was higher

Governance

duplicate commissions

Cluster ownership enforced

The approach

How we get there

01
Merge the calendars

One editorial calendar where every slot carries its target cluster and projected value.
02
Brief in the tool writers use

Requirements live beside the draft rather than in a document nobody reopens.
03
Score before publish

The page is graded while it can still be changed, not after it goes live.

FAQ

Common questions

Will writers accept this?

In practice, yes — because the brief arrives with the reasoning attached and the score explains itself. The friction is usually process, not tooling.

Does it replace our CMS?

No. AASEO handles brief, draft and scoring, then publishes into the CMS you already run.

Get started

Let's talk about Connect content & SEO

Thirty minutes with a strategist who has run this exact motion before.