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San Francisco · 12–13 March 2026

AASEO SUMMIT

Two days on winning search when the answer is written by a model.

  • 2 days
  • 40 sessions
  • San Francisco
  • In person + streamed
AASEO SUMMIT

Programme

Four tracks

Pick a track or move between them — every session is recorded.

Answer engines

Citation measurement, quotability and defending a source position once you have it.

Technical at scale

Rendering, crawl governance and log-file analysis on very large properties.

Content operations

Briefs, refresh economics and the practical division of labour with models.

Measurement

Attribution, forecasting and presenting search to a finance audience.

Agenda

How the two days run

  1. Day 1

    Keynotes and tracks

    Opening keynote, then four parallel tracks through the afternoon, closing with a roundtable.

  2. Evening

    Practitioner dinners

    Small tables grouped by sector — the part most attendees say they came for.

  3. Day 2

    Workshops

    Hands-on half-day sessions, capped at thirty people each, with your own data.

FAQ

Attending

Is there a virtual option?
Yes. Keynotes and track sessions are streamed live and recorded; workshops are in person only.
What does a ticket include?
All sessions, workshop access, meals on both days and the evening dinner. Travel and accommodation are not included.

Get started

Save your seat for March

Early-bird pricing runs until the end of December.

  • Live walkthrough of your domain
  • 30 minutes, no slide deck
  • Named strategist included