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Blog
Notes from the team on what changed this week and what it means.
- Weekly
- Practitioner-written
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From the team
Article
1 min read
Content decay is the cheapest win you are ignoring
Refreshing a page that already has authority beats publishing a new one, and almost nobody budgets for it.
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Article
1 min read
Stop reporting average position
A flat average across thousands of keywords hides everything that matters. Use click-weighted share of voice instead.
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Who writes the blog?
Strategists and engineers on the AASEO team, with a byline on every post.
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