By team
B2B solutions
Organic search measured in pipeline and closed revenue, not sessions.
- Pipeline attribution
- ABM alignment
- Long sales cycles
The problem
What usually goes wrong
The patterns we see most often before teams move onto AASEO.
Traffic does not convince the board
Sessions grow, the CFO asks what it was worth, and the answer is a shrug.
Wrong-fit traffic
Volume comes from terms that never turn into a qualified opportunity.
Long cycles hide the impact
A nine-month sales cycle means this quarter's content shows up in next year's numbers.
Sales and marketing disagree
Two systems, two definitions of a lead, and no shared view of which content actually influenced deals.
Thin bottom-of-funnel coverage
Plenty of blog posts, almost nothing that ranks for the comparison and pricing queries buyers use.
Invisible in AI answers
Buyers research through assistants now, and competitors are the cited source.
Outcomes
What changes
Traffic
61%
increase in site visits
B2B SaaS platform
Pipeline
2.4x
more pipeline from organic
Tracked to closed-won
Coverage
38%
more bottom-funnel coverage
Comparison and pricing terms
AI search
31%
citation share in category prompts
Within two quarters
The approach
How we get there
-
01
Map keywords to the funnel
Every cluster tagged by buying stage and attached to a pipeline value, so prioritisation is a revenue argument.
-
02
Close the bottom-funnel gap
Comparison, alternative and pricing pages built against what buyers actually search and ask.
-
03
Report in CRM terms
Organic influence surfaced as pipeline and closed revenue, in the same language sales uses.
FAQ
Common questions
Can you attribute to closed-won revenue?
Does this work for long sales cycles?
Get started
Let's talk about B2B solutions
Thirty minutes with a strategist who has run this exact motion before.
- Live walkthrough of your domain
- 30 minutes, no slide deck
- Named strategist included