Create & optimise

Content optimization

Score and lift the pages you already own — usually the fastest revenue in the backlog.

Request a demo Talk to sales

Decay detection
Refresh queue
Cannibalisation

Capabilities

What you get

Everything in Content optimization is built to end in a shipped change, not another chart.

Decay detection

Pages losing ground surfaced before the traffic loss shows up in the monthly report.

Refresh queue

A ranked list of what to update, by traffic at risk and effort to fix.

Cannibalisation

Find pages competing with each other and get a merge or differentiate recommendation.

Lift scoring

Projected gain per refresh so you can defend the prioritisation.

Citation repair

Restructure pages that used to be quoted in AI answers and no longer are.

Portfolio view

See the health of the whole content library, not one page at a time.

Impact

What it moves

Result

95%

increase in organic revenue

Global retail group

Onboarding

14 days

typical time to first insight

Median across new accounts

Data

4.2B

keywords in the index

Refreshed daily

Reliability

99.95%

platform uptime

Trailing twelve months

How it works

Three steps, then it runs itself

01
Audit the library

Every page scored, decayed pages flagged.
02
Queue the refreshes

Ranked by traffic at risk against effort.
03
Prove the lift

Before-and-after tracked per page automatically.

FAQ

Questions about Content optimization

How do you detect decay?

Rank, impression and click trends per page against a seasonality-adjusted baseline, plus loss of AI citations that previously pointed at the page.

What does a refresh usually involve?

Most often: missing entity coverage, stale figures, weak internal links, and structure that answer engines cannot parse cleanly.

Get started

See Content optimization on your own data

Book 30 minutes and we will run it against your domain, live.