Research & discovery

Live trends

Catch demand shifts the hour they happen, not in next month's report.

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Hourly refresh
Seasonality models
Breakout alerts

Capabilities

What you get

Everything in Live trends is built to end in a shipped change, not another chart.

Hourly demand

Tracked terms refresh hourly so a spike is actionable while it is still a spike.

Breakout detection

Statistical baselines per term flag genuine breakouts and ignore normal noise.

Seasonality models

Twelve months of history modelled per cluster, so you brief content before the season, not during.

Slack digests

A morning summary of what moved, filtered to the clusters you own.

Regional divergence

See when a trend is global and when it is a single market moving alone.

Event correlation

Overlay product launches, campaigns and news cycles against the demand curve.

Impact

What it moves

Result

6 days

earlier trend capture

Versus monthly reporting cycles

Onboarding

14 days

typical time to first insight

Median across new accounts

Data

4.2B

keywords in the index

Refreshed daily

Reliability

99.95%

platform uptime

Trailing twelve months

How it works

Three steps, then it runs itself

01
Pick clusters

Choose the keyword groups worth watching hourly.
02
Set thresholds

Define what counts as a breakout for your category.
03
Act

Alerts arrive with a suggested brief and the pages best placed to capture the demand.

FAQ

Questions about Live trends

How is a breakout defined?

Deviation from a rolling 12-week baseline, adjusted for day-of-week and seasonality. You can tighten or loosen the threshold per cluster.

Which terms refresh hourly?

Any term in your tracked set. Untracked terms in the wider index refresh daily.

Get started

See Live trends on your own data

Book 30 minutes and we will run it against your domain, live.